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Insights, case studies, and resources from the intersection of Western marketing and cross-border ecommerce.

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Case Study

79x ROI: What Our Research Found About Nano vs. Mega Influencers

Data-driven analysis showing the dramatic ROI differential between nano and mega influencer campaigns for a cross-border brand — and what it means for your strategy.

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79x

Blog

Why "China Expert" Agencies Usually Aren't

The gap between claiming China expertise and actually operating in both worlds. What to look for when evaluating cross-border partners.

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