Diagnose. Build. Navigate.
Not a template. Not a playbook you've seen before. A methodology with teeth.
Cross-border commerce is broken.
Chinese brands hire American agencies who don't understand how Chinese businesses operate. They follow playbooks built for Western companies. They waste budget on tactics that don't compound.
And the "China expert" agencies on the other side? Most have never actually operated in both worlds. Project Silk exists because we've lived this problem β and we've learned what it actually takes to solve it.
01
Phase 1
Diagnose
We don't start with solutions. We start with understanding. We research your brand, your competitors, your category β using proprietary systems, human expert analysis, and AI-powered tools. But we don't stop at the brand. We deeply learn about YOUR company.
- Brand audit, competitive landscape, and category analysis
- Operations, team structure, goals, and struggles
- Find what's working, what's broken, and where the real opportunities are
- Often uncover quick wins along the way
Phase 2
Build
We use real human insight, proprietary research systems, and deep category knowledge to develop a CUSTOM strategy and playbook β built for YOUR products, YOUR business, YOUR team, YOUR goals. Not a recycled template. A blueprint designed for your specific situation.
- Custom strategy tailored to your market position
- Operational playbook your team can actually execute
- Blueprint designed for your specific org structure and capabilities
02
03
Phase 3
Navigate
Once you have the playbook, we don't have to leave your side. We can help guide your team, monitor metrics and execution β whether that's your internal team or outside agencies. We hold them accountable. And when variables change (and they will), we make the navigational adjustments to keep you on course.
- Guide your team through execution
- Monitor metrics and hold agencies accountable
- Adjust strategy as market conditions change
79x
Discovered during active navigation.
During a Navigate engagement, our research systems found a 79x ROI differential between nano and mega influencer campaigns for the same brand. That insight reshaped the entire strategy.
Read the analysis →What this is not
- — A recycled playbook dressed up in new fonts
- — A one-size-fits-all audit with 60-page deliverables you'll never use
- — An agency relationship where we execute and you approve
- — Generic "China market" advice from someone who's never operated there
The chef, not just the ingredients.
Everyone has access to the same data and the same tools. Our edge is knowing WHICH ingredients to use, HOW to combine them, and how to customize for each client.
Powered by AI: more data, faster processing, scenario testing at lightspeed. Guided by humans: industry intel, social listening, expert advisors, and an understanding of how YOUR business actually runs.
Ready to see what we'd find?
Start with a conversation. Or take our readiness assessment to see where you stand.