Western Strategy for Eastern Businesses
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We've spent over a decade learning what actually works. Let us show you.
Sellers
You've built machines that outpace Western competitors. But marketing to Western consumers? That's where you struggle.
Providers
60-75% of marketplace GMV comes from Chinese sellers. You're missing your largest market.
Partners
You see the problems daily. We've built the infrastructure to solve them.
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Cross-border commerce is broken.
Chinese brands hire American agencies who don't understand how Chinese businesses operate. They follow playbooks built for Western companies. They waste budget on tactics that don't compound.
And the "China expert" agencies on the other side? Most have never actually operated in both worlds.
See how we solve this →Built by someone who's walked the bridge.
In China since 2014 β not visiting, but building relationships. From small brand offices to the Alibaba executive campus. Tim Jordan has spent years earning trust and learning what it actually takes to bridge Eastern businesses with Western markets.
Project Silk exists because we've lived this problem β and we've learned what it actually takes to solve it.
Meet the team →79x
Performance differential discovered in a single engagement.
Nano influencer ROI vs mega influencer ROI for a cross-border brand. Not theory β real data from real campaigns, analyzed by our research systems.
Read the analysis →Diagnose. Build. Navigate.
Not a template. Not a playbook you've seen before. A methodology with teeth.
Diagnose
We research your brand, your competitors, your category β AND your business. Operations, team, goals, struggles. Strategy that doesn't fit your reality is just a pretty deck.
Build
Custom strategy and playbook for YOUR products, YOUR business, YOUR team. Not a recycled template. A blueprint designed for your specific situation.
Navigate
We don't hand you a deck and disappear. We guide your team, monitor execution, hold agencies accountable, and adjust when variables change.
This isn't consulting. This is a partner.
Start with a conversation. Or take our readiness assessment to see where you stand.