Built by someone who's walked the bridge.
Project Silk exists because we've lived this problem — and we've learned what it actually takes to solve it.
Founder video — coming soon
Tim Jordan
Founder & Principal Strategist
Tim Jordan is the architect behind Project Silk — a strategist, educator, and connector who's spent years building bridges between American ecommerce and Chinese sellers. He brings the vision, the frameworks, and the high-level strategy. Project Silk brings the system that makes it repeatable.
He's the conductor, the orchestrator, the blueprint builder. He uses his visionary ability, his experience across ecommerce, marketing, and founder-to-exec tables, his role as an international influencer, and his specific experience in US-China business integration.
2014
In China — not visiting, building
From small brand offices to the Alibaba executive campus. Building relationships, earning trust, learning how Chinese businesses actually run.
10+
Years in cross-border ecommerce
Deeply embedded in both the American ecommerce empowerment world and the Chinese brands that need them.
KOL
Known thought leader
Recognized KOL/influencer in US-China ecommerce. Doesn't speak Mandarin but is well-known and respected in China.
Global
Educator with international reach
Speaker, educator, and thought leader. Tim is a major spoke of Project Silk — but the company is built to scale beyond his direct involvement.
The Collective
We combine American market expertise with a Chinese team embedded in your reality. Our clients and partners teach us every day. And we've built systems — research frameworks, AI-powered analysis, tested playbooks — that turn insight into action.
We don't just advise. We diagnose your specific situation, build custom blueprints for your business, and help you execute — whether that means guiding your team, holding your agencies accountable, or rolling up our sleeves ourselves.
Advisors & Investors
- Advisor 1TitleAffiliation
- Advisor 2TitleAffiliation
- Advisor 3TitleAffiliation
- Advisor 4TitleAffiliation
- Advisor 5TitleAffiliation
- Advisor 6TitleAffiliation
- Advisor 7TitleAffiliation
- Advisor 8TitleAffiliation
Names, titles, and affiliations — pending from Tim.
The Team
Humans
Team Member 1
Role
Team Member 2
Role
Team Member 3
Role
Team Member 4
Role
Team Member 5
Role
Team Member 6
Role
Team Member 7
Role
Team Member 8
Role
Team Member 9
Role
Team Member 10
Role
The Intelligence Layer
Aria
AI Agent
Market Research
Atlas
AI Agent
Competitive Analysis
Nova
AI Agent
Consumer Insights
Cipher
AI Agent
Data Analytics
Sage
AI Agent
Strategy Design
Echo
AI Agent
Social Listening
Prism
AI Agent
Creative Analysis
Beacon
AI Agent
Trend Detection
Forge
AI Agent
Playbook Generation
Nexus
AI Agent
Integration
Always looking for great talent.
Get in touch →Western strategy built for Eastern businesses.
Start with a conversation.
Start a Conversation